Trending 125 Amazing Social Media Statistics You Should Know in 2016

Social media marketing is the excellent way for branding. With using social media marketing you can effectively put your brand among good targeted clients and audience. Having the latest social media statistics and facts at your fingertips makes your strategies and creative ideas more relevant and successful.

Social Media Statistics:

• More than 3.5 billion active internet users
• Over 2.5 billion people have social media accounts
• Nearly 1.8 billion people as active social media accounts
• 1.6 billion active mobile social accounts globally

As the Internet gains another 225 million active users around the globe, social media growth is set to continue in 2016. In this blog, you will find the latest statistics for Facebook, Twitter, Instagram, Pinterest and LinkedIn.

Facebook:

Facebook was launched in February 2004 by Mark Zuckerberg, Dustin Moskovitz, Eduardo Saverin, Andrew McCollum and Chris Hughes. Check out below statistics to know more about Facebook.

1. There are more than 1.6 billion daily users on Facebook
2. Every 15 minutes or 8 per second 7,246 people are added on Facebook
3. Every minute there are 150,000 messages sent
4. There are 500,000 Facebook “likes” every minute
5. 79% users are using Facebook from their mobile
6. 745 million daily mobile users
7. Over 350 million photo uploaded daily
8. Average 21 minutes users spend on Facebook daily
9. 927 million hours users spend on playing Facebook games per month
10. Facebook generates $1.4 million in revenue every hour
11. Nearly 4.6 billion likes are generated everyday
12. 75% of Facebook’s ad revenue comes from mobile advertising
13. There are 40 million active small business pages

14. People share 1.3 million pieces of content on Facebook every minute of every day
15. 1,00,000 friend request made on Facebook every minute
16. There are 890 million people log in to Facebook daily
17. 52% users are female and 48% users are male
18. There are estimated 81 million fake Facebook profiles
19. 1 billion mobile app link enabled on Facebook
20. 34.5% of users are between 18 to 29 age group
21. Image posts get 179% more interaction than average Facebook post
22. Posts ending with question get 162% more interactions than normal post
23. 140 number of language available on Facebook
24. Facebook drives 23% of all website traffic
25. 30% of the U.S. population gets its daily news on Facebook

Twitter:

Twitter is one of the platform which is the best catalyst of brand awareness. It was founded by Jack Dorsey, Noah Glass, Biz Stone, Evan Williams in March 2006 at California. Take a look at the below statistics to get a better idea about Twitter.

1. There are 100 million daily active users on Twitter
2. There are 325 million monthly active users on Twitter
3. 78% of users are using Twitter on their mobile device
4. Twitter ad cost 33 % less than other paid channels
5. Total 500 million tweets are sent per day
6. 55% are female users and 45% are male users
7. 63% of brands worldwide have multiple Twitter accounts
8. About 71% of tweets are ignored and only 23% generate a reply
9. 81% millennials check Twitter at least once a day
10. 29% promoted tweets boost offline sales
11. 37% Twitter users are aged between 18 to 29
12. 86% Tweet including link have higher engagement rate
13. 88% of B2B marketers are using Twitter for sharing content

14. 42% international brands post 10 tweets per day on average
15. 65.8 % US companies use Twitter for marketing
16. There are 391 million Twitter accounts with no followers
17. 81% Twitter user has less than 50 followers
18. 44% of Twitter account have no tweets
19. 46% of Twitter users follow news organizations
20. 58% of top brand have over 1,00,000 followers
21. 86% ad revenue comes from mobile
22. Tweet with image receive 18% more click through rate
23. Average 170 minutes users spend on Twitter
24. Approx 20 million fake Twitter users
25. 29% user consider desktop and laptop for tweeting

Pinterest:

Pinterest is popular image sharing website launched in march 2010 by Paul Sciarra, Evan Sharp, and Ben Silbermann. To know more about Pinterest, take a look at below statistics.

1. There are 110 million active users on Pinterest
2. Over 176 million Pinterest accounts have been registered
3. 57% Of Pinterest users pin, re-pin and interact with food related content
4. 55% of all mobile device used for pinning are iPads
5. 71% of are female users and 29% male users
6. 80% traffic comes from mobile device
7. 58% pin made with Tablet and 12 % with desktop
8. 34% Pinterest users are aged between 18 to 29
9. Average 98 minutes users spend on Pinterest per month
10. 83% of active users prefer to follow brand rather than a notable celebrity
11. Majority of daily active pinners are under 40
12. 66 % of content that users Pin comes from brand website
13. 92% of all Instagram posts are photos

14. 30% users are using Pinterest from mobile
15. There are 146 million fashion brands on Pinterest
16. 20% of total social referrals to eCommerce site come from Pinterest
17. Pinterest Pins with prices get 36% more like than those without
18. 93% pinners shopped online in the past six months
19. Image without faces receive 23% more repins
20. More than 2.5 billion page view per month
21. 14 million items are pinned everyday
22. 27% of active Pinterest users follow a brand on the network
23. 100 million food related board and 146 fashion related board exist on Pinterest
24. It has more than 50 billion pins on more than 1 billion boards
25. Pinterest engages 29% of total digital population

Instagram:

Instagram was founded in October 2010 by Kevin Systrom and Mike Krieger at San Francisco. Nowadays it is the most popular platform among men and women of all ages. To know more about Instagram take a look at the statistics below.

1. There are 75 millions daily active users on Instagram
2. Almost 85 million videos and photos people are uploaded everyday
3. Over 40 billion photos have been shared so far
4. Instagram currently has more than 430 million active users
5. 53% Instagram users are aged between 18 to 29
6. 97% of all engagement on Instagram are likes
7. 51% of Instagram’s audience is male whereas 49% is female
8. 1.7 million photo Instagram users like every minute
9. Post with hashtag create 12% more engagement
10. Post with location gets 79% higher engagement
11. 96% of US fashion brands are using Instagram
12. 90% Instagram users are under age 35
13. Total 50% retailers are active on Instagram

14. 32% US teens consider Instagram is the most important network
15. 47% adult user access Instagram on smartphones and 53% are using tablet
16. 70% of Instagram user log in at least once a day
17. 42% of teens are using Instagram on their mobile device
18. 35% check Instagram multiple times a day
19. Photos with face gets 38% more likes
20. When Instagram introduced videos, over 5 million were shared in 24 hours
21. 25 number of language available on Instagram site
22. Instagram earns $ 595 million in mobile ad revenue
23. Average 21 minutes users spend on the Instagram per month
24. 36% of photos gets more like than video
25. 42% marketer focused on Instagram

LinkedIn:

LinkedIn is business-oriented social networking platform founded by Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly, Jean-Luc-Vaillant in May 2002 at California. To know more about LinkedIn, take a look at the Statistics below:

1. There are 300 million people use LinkedIn
2. 1 million professionals have published post on LinkedIn
3. LinkedIn users spend 26% of their time using the mobile app
4. 25 million profiles are viewed every day
5. 41% access LinkedIn from their mobile device
6. 3.5 million creative professionals follow influencers on LinkedIn
7. 23% LinkedIn users are aged between 18 to 29
8. More than 3 people sign up every second on LinkedIn
9. 32% job seekers are using LinkedIn
10. 42% of user update their profile regularly
11. 35% of LinkedIn users access the site daily
12. 66% user generated tweet comes from mobile users
13. 39% of users pay to use LinkedIn via premium accounts

14. 20 number of language available on LinkedIn
15. 91% of B2B marketers are using LinkedIn for sharing content
16. Total 46% users are female and 54% are male on LinkedIn
17. More than 3 million have created a company page on LinkedIn
18. 1.5 million total number of LinkedIn groups
19. 98% posts with images get higher comment rate
20. Post ended with question receive 50% more engagement
21. 81% of B2B marketers use LinkedIn to launch new products
22. Post including link receive 200% more engagement
23. Average users spend 17 minutes on LinkedIn per month
24. 13% users don’t have Facebook account
25. 59% of LinkedIn user don’t visit Twitter

Now it’s your turn?
Is there any statistics here that seemed particularly surprising or true from your experience? Feel free to share your views or input in the comments, it would be great to hear from you.

Source:
https://www.brandwatch.com/2016/03/96-amazing-social-media-statistics-and-facts-for-2016/

http://www.meltwater.com/sg/blog/35-stupendous-social-networking-facts-and-stats/

http://www.globalmediainsight.com/blog/twitter-users-statistics/

https://www.linkedin.com/pulse/2015-instagram-statistics-you-should-know-katy-elle-blake

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