By Pat Reuben: Events of the past few weeks are surely a manifestation, affirmation and a living prove that the moral and spiritual rebirth movement, philosophy and engraved ideology propounded and conceptualised by Governor Udom Emmanuel is gathering a supersonic momentum. What myopic and sit-tight critics waved away as a mere ideology of prose and elementary literature has speedily metamorphosed into a distinct culture and everyday practical approach – Dakkada.
Crafted and designed with an articulated poetic prowess aimed at redefining, rebranding and giving a new phase of life to the acting and thinking process of Akwa Ibomites in a rapid growing 21st century powered economy. And quite timely, the ever ready productive and result-oriented Dakkada team has continued to score giant and mind-pondering points and recently, they have crowned their handwork with enormous success. With a comprehensive and full load package, advanced by the team through lofty publications, endorsement, brand discovery, talent enhancers, profiling, Data collections and tributes, the sky is sure a rising point.
The on-going sensitisation, awareness and mobilisation campaign promo and project across the ten (10) Federal Constituencies of Akwa Ibom State has clearly put them as living above board and attestation that indeed Gov. Udom Emmanuel made no wrong decision in the composition of the Dakkada Ambassadors’ Projectors and Managers.
I carefully and meticulously followed the previous activities and outings in most of the Federal constituencies the team had brought their trademark of distinctively showcasing the Dakkada philosophy with immeasurable potentials. And nothing short of doffing my hat for the self-actualised efforts and energy the team has brought to bear in the discharge of duties.
The passion, determination and quest to put this achievement on note in just a swift while of charging them to work and the team indeed are poised to delivering the needful. The Federal Constituency Awareness and Mobilisation Campaign is indeed thoughtful, refreshing and result-orienting and feelers across board especially among the deep community hubs and semi-urban dwellers leaves no one in doubt of the zenith-bound recorded strides of the team. Let me draw home their achievements in the process of branding and marketing the lofty and second to none strides of government and the entire Akwa Ibom project, but spare me the misconception of…… afterall charity begins at home (chuckles).
The Dakkada Ambassadors’ Awareness and Mobilisation Campaign berth on the shores of Etinan Federal Constituency comprising Etinan, Nsit Ubium and Nsit Ibom on Wednesday, 2 March, 2016 in their pursuit of bringing government closer to the people of the area. One in a common thought would have assumed it definitely will be the usual flow of organisational fanfare with no distinct and clear cut ideology.
If anyone had thought so, then it was indeed a disappointment of your reasoning. The Ambassadors’ and projectors came calling with a dynamic, strong and vibrant team work. Indeed the display of corporate-driven organisational prowess made the Etinan Federal Constituency initiative a breed apart previous outings and even the Senior Special Assistant to the Governor on Marketing And Brand Management, Mr. Sam Edoho confessed. “We have been to several places thus far, but I am impressed with the crowd and audience here, so let us make use of this opportunity for good”. He attested.
An impressive, mind-pondering and overwhelming turnout it was, a clear indication that the Dakkada brand is fast trending and sinking deep into the consciousness of Akwa Ibomites. The event began with an opening prayer and followed by recitation of the Dakkada creed.
Setting the tone of event, Mr. Sam Edoho, Senior Special Assistant, Marketing And Brand Management to Governor Udom Emmanuel, rolled out the specifics of growth and development attained by the administration so far. He elaborated strides in selected industrialisation projects, Agricultural Revolution, on-going construction/infrastructural projects, selected youth empowerment initiative, road rehabilitation and urbanisation across the entire state. Edoho as well unveiled outstanding Dakkada Brand Ambassadors’ at the forum worthy of emulation.
The highlight of the Etinan Federal Constituency Dakkada Ambassadors’ Awareness and Mobilisation Campaign had presentation by resource persons, testimonies, remarks by special guests, issuing and presentation of certificates to outstanding persons and participants. Those who responded in the course of the ceremony poured and emptied volumes and unlimited encomiums, accolades and kudos on Team Dakkada for their unparalleled and unrivalled teamwork achievement.
Present and witnesses of the epoc-making ceremony included high ranking Etinan sons and daughters who have distinguished themselves in various spheres of their calling and careers, led by Mrs. Elizabeth Obot, Honourable Commissioner Science and Technology, AKS; Ace Advertising guru, Mr. Udeme Uffot, Etinan Local Government Chairman represented by Hon. Ubon Marcus; a serving Supervisor, Dean College of Personal Aides to Gov. Udom Emmanuel (Etinan Extraction), Barr. Andem Andem, who led a delegation of members; security agencies, Allied Groups and a cross section of community leaders.
Twale! To my brother and colleague of humane and enterprising carrier, Ime Uwah, Special Assistant to the Governor on Marketing and Brand Management. Your candid and resolute contribution to the success of the entire event cannot be ignored. It is unquantifiable, immeasurable, dedicated and worth in millions. A rare gem you are Sir.
To the entire members, staff, associates and officials of Dakkada Ambassadors’, your contributory effort knows no bound. Idorenyin Akpabio, Smart “Mourihno” Usanga, you guys are partners in progress.
In all, the Dakkada philosophy is quite an assurance of Governor Udom’s commitment to industrialisation and it is irrevocable. Gov. Udom knows that through industrialisation, we shall rewrite the Akwa Ibom story in employment and wealth creation.
Thumbs up the Directorate of Marketing And Brand Management!
Pat Reuben is Personal Assistant to Governor Udom Emmanuel (Media), writes in from Awantong – Etinan.
#AkwaIbom
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